BREAD & WATER THEATRE

BREAD & WATER THEATRE'S MUSIC AND ART FAIR
INFORMATION SHEET
(FOR ARTISTS)

SPONSORING ORGANIZATION: BREAD & WATER THEATRE
Founded in 2000, BWT is a 501(c)3 not-for-profit committed to making the arts accessible and affordable to a broad-based audience and acting as a positive agent of change in its community. Under the artistic direction of J.R. Teeter BWT develops theatre tht speaks to our living, evolving, and dramatically changing world through new works of drama and aspires to be a major force in American theatre, providing audiences with challenging contemporary drama and innovative community outreach programs.

BREAD & WATER THEATRE CONTACT INFORMATION
Website: www.BreadandWaterTheatre.org
E-mail: Info@BreadandWaterTheatre.org
Phone: 585.271.5523
Mailing Address: c/o 129 Henrietta St.
                                 Rochester, NY 14620
Theatre Address:       243 Rosedale St. (New Life Presbyterian Church)
                                 Rochester, NY 14620

EVENT DETAILS
As a not-for-profit arts institution, BWT appreciates the role that up-and-coming artists play in the community. The economy is more difficult than ever to people that work in the arts. The goal of the event is to promote the theatre and neighboring artists and musicians that are up-and-coming talents within the community. If successful this event will:

Drawing patrons from the surrounding community to the theatre thereby familiarizing themselves with the venue and the artists/musicians in attendance.
Provide a networking opportunity between artists/musicians.
Provide an immediate profit to the artists/musicians in attendance with the potential for residual profits through callback business.

All artists will be provided a table and chairs (if requested) to set up their booths. Musicians will be provided locations to set up or breakdown their instruments as well as a table to display information and items for sale.

EVENT DATES AND TIMES
Saturday, August 17th from 2-8pm
Sunday, August 18th from 2-8pm

MARKETING PLAN
Each participant will be asked to contact previous patrons, friends and relatives to help promote this event. In addition BWT will:

Contact (more than once) our mailing list of 4000+ via e-mail as well as post notices on Facebook and elsewhere.
BWT will contact local news organizations with a press release of the event and secure listings in local newspapers and local e-news lists.
Create posters and other advertising material to post throughout the community.

COSTS
Each artist will have a vending fee for one day or both days due two weeks prior to the event.

These charges will cover rental of the building as well as compensate BWT for set up and tear down of the event.
This year, BWT is offering online payment through BrownPaperTickets.com. This option will be available once you complete the important contact information fields below.
Checks must be made out to Bread & Water Theatre and sent to the above mailing address.

THE ROLE OF THE ARTIST
To be successful at this event the artist must take several items into consideration:

As part of a "recession" sale a portion of your goods should be dedicated to more inexpensive varieties of art ($1-$50) or serve multiple purposes (ie: clothing) or in some way be practical to your potential patrons.
Bring all the supplies that you will need to display your work. It is better to be over prepared than underprepared.
Feel free to bring your current in-progress work with you so that patrons can see you create your work (does not apply to paints or chemicals that may create noxious fumes).
Bring business cards and other marketing materials to drive repeat business.
Market this event to anyone that may be interested in attending. The more business you can drive to the event the better your bottom-line is going to be. Artists will be given posters, postcards, and their publicity information will be posted on the BWT website to help attract customers. In the past, artists have not taken full advantage of these tools. For the 2013 Music and Art Fair it is expected that all artists and musicians contact past and future patrons in order to drive business to this event.
Artists who display their work outside on the grounds of BWT's theatre venue are more likely to attract customers and sell their work as compared to those who choose to remain inside.

THE ROLE OF THE MUSICIAN
To be successful at this event the musician must take several items into consideration:

Musicians will not be charged any fees for performing.
Please inform BWT of any considerations you may need to perform (ie: electrical outlets, space for instruments, etc.).
Music must be played at a level where others will be able to conduct business. Musicians with large amplifiers or drum kits are allowed in the outside section of the Music and Art Fair only.
Music must be appropriate for an environment where both children and adults may congregate.
Musicians may sell CD's of their work at this event free of charge.
(If available) Bring promotional material for effective networking.

ARTIST TABLING FORM

NAME AND/OR BUSINESS NAME

E-MAIL ADDRESS

BUSINESS WEBSITE (IF APPLICABLE)

STREET ADDRESS CITY STATE ZIP CODE

PHONE NUMBER

PLEASE DESCRIBE YOUR WORK AND THE GOODS THAT YOU WILL BE SELLING.

ANY OTHER SPECIAL CONSIDERATIONS OR COMMENTS?

AT THIS TIME PLEASE PRINT THIS FORM FOR YOUR RECORDS
AN OPTION TO PAY VIA CREDIT CARD WILL BE AVAILABLE ON THE NEXT PAGE ONCE YOU SUBMIT THIS FORM.

MAKE CHECKS PAYABLE TO:
BREAD & WATER THEATRE, C/O 129 HENRIETTA STREET, ROCHESTER, NY 14620